The Notre Dame Fighting Irishman and the Boston Celtic both must feign interest in the outcome of non-Irish games played by non-Irish athletes.

Leprechauns don't give a fig which team of humans win games. If they had they're druthers, both teams would lose, but these two have to pose for jerseys, t-shirts, sweatshirts, and pennants, and always acting like they care.

They don't.

The Boston Celtic has to endure the additional pain of being on a team that can't even pronounce it's name right (it's a hard "c" in Ireland, sports fans). The Notre Dame mascot has to endure the additional pain of being portrayed by a tool in a costume a sporting events.

There's a pot of gold at the end of the merchandising rainbow, but it's a humiliating journey for the mascot Leprechaun.